You have already optimised your company website for search engines and you also have your social media profiles in place. Yet, you are not getting the expected response! Today, social media optimisation or SMO has become a necessity. In fact, it should be an intrinsic part of a website designer’s marketing strategy. Here are some tips on how to get noticed.
SOCIAL MEDIA OPTIMISATION – GENERAL TRICKS
Let’s not forget the marketing potential of a beautifully designed logo. Your company profiles on social networking sites like Facebook, LinkedIn, Twitter, Google+, etc must display the logo prominently. Now the buyer will be curious enough to read more about your services. He is hooked!
Interactive advertisements is another trick towards optimising your social profiles. Images, graphics, videos or animations on your profiles will have a greater impact. An interactive session will retain the attention of the customer long enough to invoke interest in your services.
SPECIFIC IMPLEMENTATION OF SMO
The number of active Facebook users has crossed 1.5 billion so there is tremendous market potential. On your profile create events for web designers, for example:
Workshops: Arrange an online workshop on some useful topic, for example Joomla, CMS and WordPress hand coding. Create a Fan Page and allow fans to share your event-link. Also invite them to share their links on your profile. This has two advantages:
- It improves news-feed visibility,
- It increases your mailing list.
Webinars: Organize a webinar or online seminar for designers. Publish the topic of the webinar, for example “How to improve reliability and aesthetics of your website”. On your profile invite designers to register for the webinar. Arrange for experts to speak on designing aspects like improving aesthetics, navigational attributes, audio-visuals, consistency and reliability of a site, etc.
In the Post Editor you can set Facebook to give you reports on that particular post. Set it to find out how many people viewed the event, clicked the link, how many liked the post, played the video, etc. This will tell you how effective your marketing strategy for that event was.
To optimise your LinkedIn profile, you have to first sync your contacts and calendar. Set alerts with the “Your Day” option, for birthdays and career changes of your contacts so that you can wish them. This happens all the time on Facebook but how many wish on LinkedIn? Be a trend setter and stand out amongst the crowd. You can also publicize events through LinkedIn to implement social media optimisation.
This is another SMO trick where you can develop a circle of contacts through the existing ones. You can add friends of friends as your contacts in a circle depending on whether they are relevant to your business, and widen your scope of potential clients. Besides, you can add the keyword that describes your business in the headlines of an update. Google+ will automatically optimise the event for search engines.
Proactively read, follow, like, retweet and share the blogs/articles of those who have a big influence on the website designing business. Follow celebrity writers and you will know what is trending. Regular interaction will get you the attention of others who are in the loop. You never know where a potential customer might be!
Tools like SocialBro or Tweepi assist you to find tweeters who are relevant to website designing or are looking for designers. This might take some time but will get you a more targeted audience. Also, a live broadcast of an event will have a tremendous impact on your followers.
All these social media optimisation techniques take up a little time from your daily routine. But you can make it easier by using RSS feeds to automatically syndicate updates across different social platforms.
5. Paid Campaigns
Besides the above, it is also good to use paid campaigns occasionally. At as low a fee as $50, you can get an exponential increase the number of visitors to your website. It has proved true that social media platforms offer you a target specific audience within a small budget.
But always remember – ultimately content is God! Search engines have built-in robots to look for spam. So it is not only necessary to have good, relevant and useful content on your website, but your social media optimisation methods should also be meaningful.