Thinking of chucking your job to become a freelancer? You have a list of probable clients, educational qualifications and a few years of experience; so it shouldn’t be too difficult to get work, should it? It’s not that easy, believe me! You have to work really hard to even get the first assignment. Let’s see how you can move from being just a newbie to a successful freelancer.
LAYING THE FOUNDATION FOR SUCCESS
First things first – lay the foundation for your freelance business by doing some ground work:
SWOT ANALYSIS: This is evaluation of your Strengths, Weaknesses, Opportunities and Threats. If you are thinking that it’s outdated and applicable only to industries then you are mistaken. Conduct a SWOT analysis of your own talents:
- Identify your Strengths and Weaknesses and select your strongest talent as your area of expertise.
- Research into possible Opportunities for developing your business and evaluate perceived Threats from competition.
I conducted SWOT before I launched my writing career. I can write and teach equally well but I love writing more. When you do what you love, you will never give up against odds.
LINE OF ACTION: Jot down key points of action that will take you towards success. Make a daily list of tasks you need to undertake and tick off one by one as you complete them. Keep adding new ideas that may come up. Remember, you have kept a deadline of just a month for your plan of action!
BECOMING A SUCCESSFUL FREELANCER
Once you have identified your niche and have the infrastructure in place, you have to market the products/services. Let’s check take them step by step:
CONTACT LIST: Make a list of your relations, friends, acquaintances, colleagues, etc. Send a mailer to everyone telling them about your venture, giving details of the goods and/or services you offer.
INFLUENCER MARKETING: Delegate the task of marketing. Hire the services of influencers to advertise your services to a bigger market via content marketing and social media marketing. Whether you are a web designer or in any other form of business this technique works. Many influencers have sufficient experience to create their own content and market your business optimally.
BRAND CREATION: Potential customers will perceive your products as a brand. So you need to create an image of your business that spells success. Once the marketing produces results you will be dealing with potential clients. Your brand should be prominent in all your marketing efforts; whether online or offline.
DEVELOPING A NETWORK: Networking is the key to building a large clientele. Here again social media comes to the rescue. In fact, you can keep both influencers and potential clients in the loop via LinkedIn, Facebook, Google+, Twitter, etc. Adding connections or following those who are relevant to your line of work is a great way of developing a strong network of clients.
Quite a lot of business also comes via testimonials. A freelancer’s biggest enemy is “EGO”. You can’t afford (literally speaking) to upset a past, present or potential customer. You never know from where the next cheque will be coming, so stay cool at all times.
Success as a freelancer doesn’t come overnight. Patience and perseverance are the two qualities you will need above everything else as a freelancer. In short, never give up hope even if you face a few rejections in the initial stages. Follow these steps and you will definitely become a successful freelancer in one month.