You should be aware of this question if you really want to go a long way with your website. Yes, designing your website is a difficult and most intelligent part of your business. Many times I found that people asks for a web design with a reference site or similar. But you need to understand that every business is different even if you are selling same thing like your competitor. To engage your customer, you need to utilize your web design first. To understand this question and its impact on your business, we need to know what is called a web design and a successful web design.